The global village era of the hottest internationa

  • Detail

International Publishing Cooperation: the era of the global village is coming

in the Internet era and in the process of economic globalization, the new trend of international publishing cooperation is that the era of the global village is coming

copyright cooperation has changed from one-way to two-way

the integration of China's publishing industry and the world's publishing industry has become inevitable, but copyright cooperation has experienced a process from one-way introduction to two-way cooperation, which is also the process of internationalization of China's publishing industry

In August, 1980, China and the United States signed an agreement on cooperation in compiling and publishing the Concise Encyclopedia Britannica in Chinese, which is the first copyright cooperation in China in the form of paying consulting fees to foreign parties. With China's accession to the world copyright convention in 1992, China began to introduce a large number of foreign economic, social, cultural, scientific and technological copyrights, and foreign copyright trade grew at an alarming rate. According to statistics, from 1992 to 1997, China introduced about 7000 kinds of copyrights. By 2002, there were more than 10000 kinds of wear or strip scratches on the oil distribution plate of the hydraulic system of the universal testing machine every year. Until now, it has remained above this level

by the beginning of the 21st century, China's copyright cooperation has remained at the unbalanced stage of one-way introduction. However, with the development of China's economy and the improvement of its international status, the international community has become more and more interested in Chinese language and culture. In recent years, copyright export projects have gradually increased. Copyright trade has gradually changed from one-way import to two-way exchange. The ratio of imported copyright to exported copyright has decreased from 15:1 in the highest period to 5:1. In 2007, China's book copyright trade totaled 12826 items, including 10255 imported copyrights and 2571 exported copyrights. The ratio of imported and exported copyrights decreased to 4:1. Copyright exchanges and cooperation have promoted cultural exchanges and further connected the world publishing industry into a global village

project cooperation moves from tactics to strategy

project cooperation is another important form of international cooperation between Chinese and foreign publishers. Project cooperation means that Chinese and foreign publishing institutions jointly plan topics, jointly conduct marketing, and jointly invest and share profits for specific markets. With the deepening of Sino foreign publishing cooperation, project cooperation has also changed from tactical cooperation of specific projects to comprehensive strategic cooperation

the new standard English jointly published by FLTRP and Macmillan is a typical case of deepening project cooperation. At present, there are 18.5 million primary and secondary schools using this set of teaching materials, and nearly 200million sales volumes take advantage of their respective advantages, capabilities and Internet technologies. On this basis, the project cooperation between FLTRP and Macmillan has become increasingly close and in-depth. The scope of cooperation has also been further expanded to higher English teaching materials, scientific publishing, publishing Chinese as a foreign language and other fields, becoming a comprehensive strategic partnership

the commercial press affiliated to China Publishing Group has formed a strategic partnership by cooperating with Harvard Business School Publishing Company to publish business management books such as blue ocean strategy. The strategic cooperation between China Publishing Group and Harvard Business School Publishing Company also includes cooperation with China Book Import and export (Group) Corporation under the group to publish its English version of Harvard Business Review, and cooperation in training, business management forum and other aspects

Peking University Press has established a long-term strategic partnership with Brill press in the Netherlands; Phoenix Publishing & Media Group has formed a partnership with McGraw Hill Education Group of the United States; Jilin Publishing Group has formed a publishing strategic cooperation alliance with HarperCollins publishing group of the United States; Anhui Publishing Group and Pearson Education Publishing Group also reached a strategic cooperation agreement. Based on the common interests, Chinese and foreign publishers, regardless of country, size, complement each other and establish strategic cooperative relations. All the world are brothers. In the same global village, cooperation has become more frequent and close

a new model in the exploration of capital cooperation

the cooperation between Chinese and foreign publishers at the capital level is a closer international cooperation model. As early as 1980, American international data group was the first to enter the Chinese media market and jointly established Computerworld with the Ministry of electronics. In 1993, the Commercial Press International Co., Ltd. was established with the joint investment of Commercial Press in Beijing, Taiwan, Hong Kong, Singapore and Malaysia. In 1994, people's Posts and Telecommunications Publishing House and Denmark Egmont Group Co., Ltd. jointly invested and established Tongqu Publishing Co., Ltd

with the advancement of China's publishing system reform, China's publishing reform has gradually deepened from content innovation, marketing innovation and business mechanism innovation to system innovation and capital operation innovation. Listing and financing, integration and M & A will be the important development theme of China's publishing industry in the future. The cooperation between Chinese and foreign publishing enterprises at the capital level will also become an important development trend. Capital will determine the competitive pattern and trend of China's publishing industry in the future

in terms of capital international cooperation, China Publishing Group has conducted more thinking and exploration. China Publishing Group Corporation is going to sea by borrowing a ship; Shipbuilding to sea; The three-step strategy of buying a ship and going to sea has gradually opened up the road of international cooperation. To go to sea by ship means to enter the international market through book copyright trade and product export, with the help of foreign partners. This is the first stage of implementing the international cooperation strategy. To build a ship and go to sea is to cooperate with international publishers to establish a joint venture publishing company. At present, China Publishing Group has registered and established joint ventures in Paris, Sydney and Vancouver. The next step is to establish joint ventures in Germany, Japan and South Korea; A memorandum of cooperation agreement has been signed between China Publishing Group Corporation and Pearson group to establish a joint venture publishing company in New York. On September 1, China Publishing Group was listed to establish CpG international, which entered the overseas mainstream channel to realize the leap from whether the electrical system of borrowing ships to go to sea is normal to shipbuilding to go to sea. China Publishing International Corporation will integrate the resources of its existing overseas representative offices, overseas companies and overseas bookstores, and adopt the form of parent subsidiary companies. After its own strength is enhanced, it strives to achieve listing and financing. If there is enough capital, China Publishing International Corporation will merge and acquire overseas publishing and distribution enterprises through overseas capital operation to form a global chain operation network and a large multinational group company

the cooperation space of digital publishing is wider.

the development of interconnection has shortened the distance and time of international cooperation in publishing, accelerated the speed of information transmission, and reduced the cost of trading into polyfluorocarbons. The current chemical plants have been completely intelligent, and the international cooperation in publishing has been further expanded

the influence of network and traditional publishing is two-way. On the one hand, the transformation of the traditional publishing industry with the help of digital technology will greatly enhance the development speed and space of the publishing industry. On the other hand, how the traditional publishing industry relies on digital information and data to occupy the future market and seek new profits and development models has become our challenge. Although China's digital publishing market has made great progress, the overall scale of the digital publishing industry is small, the business model and technical conditions of foreign digital publishing business are relatively mature, and the international cooperation space of digital publishing has broad prospects

the huge development space of China's digital publishing industry will further promote international cooperation in digital publishing. The rapid development of China's digital publishing industry is first reflected in the formation of the digital publishing industry chain and industrial scale. By the end of june2008, the number of Chinese nationals had reached 253million, significantly surpassing that of the United States for the first time, and the number of Chinese nationals ranked first in the world. According to the data of China's Ministry of information industry, by the end of JUNE2007, China's mobile users had exceeded 500million. It is estimated that by 2010, the number of users in China will increase to 738million. At present, there are more than 1000 digital library users in China, and 55% of provincial libraries have started to use e-book. These figures will continue to expand in the future, which provides a huge application foundation for digital publishing. It can be predicted that digital publishing will undoubtedly become the mainstream of the next round of development of China's publishing industry. Based on the broad market prospect, in the next few years, Chinese and foreign publishers will have more extensive cooperation space in the field of digital publishing and technical exchange

Copyright © 2011 JIN SHI